You have probably noticed that my posting frequency has decreased dramatically and I’m really sorry, I have a lot of work to do these last days ( February in general ) - exams, presentations, surveys and market research for my final project, as my speciality is Economics and Management. I really feel bad that I don’t have enough time to browse the Internet in general. 

So forgive the lack of posting, and thanks for sticking around! I promise to start posting decent content as soon as I can.

The U.S. government has updated its guideline on how online services should treat the user (us) privacy.

Now, The Federal Trade Commission’s asks Web services to inform users up-front that their search data could be collected, then offer them an option to opt-out. ISPs and mobile service providers are also asked to give users a full path of what they are gathering and why, the FTC says:

You may have a contract with your ISP and everywhere you go, they can be collecting information on you

Privacy advocates are already increasing the efforts, announcing the guidelines are not enough to protect the consumer’s privacy. Some are asking for full-fledged laws surrounding privacy standards.

What do you think? Should the government get in to regulate the online privacy? Should web companies continue to take the control, as they do now?

Branding strategy is an important component of every business. It is the most effective way to sell a product/service and to enhance the demand of a product/service in the market. An effective branding strategy is the tool that will make your business and products more popular. It is usually designed and developed by the marketing department.

An effective branding strategy can be achieved with a proper research of different kinds of needs and expectations of people who buy your product. Good branding strategies will involve your brand communications, analytical techniques, and creative positioning. Before getting into the process of brand building, various elements for branding your products/services will need to be analyzed carefully. These key elements come into play by means of an appropriate action plan. A proper branding strategy begins with analyzing various measurable advantages of your product over your competitors. This leads to the execution of an effective branding strategy for your product.

Building a strong and unique identity is one of the most important procedures in creating a branding strategy. It includes unification of your brand, effective communication of your brand message, research methods, and various strategies. Internal branding helps to create a strategy within your business. This helps in developing your strategy in a much unique style. Brand targeting and positioning help you in defining things like your brand character, availability of your product in the market, and reputation of your product. All of these factors need to be taken into consideration.

It is always recommended to keep track of the strategy in all stages. Measuring your brand always helps you improve your strategy for your business. It includes tasks such as tracking and measuring of your brand initiatives, measuring their performance, managing the visual identity of the brand, and maintaining a corporate reputation. Creative advertising is a tricky way but it can also be utilized with your strategy. In general, an effective branding strategy helps your business attain more profit, while developing faster.

So if you want your business to be successful then just concentrate on what you will do and how you will do. Try to create some thing better then your competitors. An effective branding strategy is one tool that can surely help you in building up your brand and market value.

Mozilla has pushed back the release of Firefox 3.1 Beta 3 due to problems with the browser’s JavaScript engine, but Mozilla released Firefox 3.0.6 to its 3.x users this week.

Firefox 3.0.6, officially available as of today, fixes several security and stability issues within the browser. It also corrects a couple of glitches. The update is supposed to have improved support for scripted commands within add-ons like Adblock Plus that unfortunately, will kill textual ads, so webmasters revenue will decrease: Bad News !

Firefox 3.0.6 will automatically pop up for current 3.x users within the next 48 hours. Do you use Firefox?