The money is in the list. To be successful in affiliate marketing you must have your own opt-in-list or mailing list. It helps you to have a readymade customer group, whom you can offer your products and services. Research has shown that it requires several times of contact before people trust and purchase from you. So, it is essential to have your own opt-in-list. For example, you have 2000 members in your mailing list and you send             them an offer to promote a $50 product. If only 1% of your members buy the product, you make an income of $1000. A list helps you to build relationship with your present your potential customers. The following are the different ways to build your opt-in-list:

1. The sign up form should be placed at the top of every page that receives good traffic. The form should be placed in such a way that it is clearly visible to your visitors.

2. It is better to create a separate lead capture page with only the sign up form in it. The benefits of signing up to the list should be clearly mentioned.

3. The lead capture page can be very effectively advertised on traffic exchanges.

4. In exchange of their names and addresses, you must offer your visitors something of value, such as, an e book, newsletter or an e course, which are relevant to your niche.

5. A small pop up ad can be used to attract attention of your visitors. A pop up ad asking for the names and e mail addresses of the visitors has been found to be very effective.

6. Audio and video components can be used to attract the attention of your visitors to the opt-in-form. Research has shown that the use of audio can increase the opt-in-rate by about 30%.

7. The language of your opt-in-form should be powerful enough to convince the visitors to leave their names and e mails.

8. Make sure to publish your ‘Privacy Statement’. Assure your visitors that you are not going to send them spam or sell their e mail addresses and that they can unsubscribe from your list any time.


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