Many Internet marketers thinks that social media marketing is just a craze or a trend which will disappear with time. Others claims getting cheap traffic from social media doesn’t worth the effort and may badly affect your brand or marketing campaign. However, I have another point of view about this and I’ll detail to you my prediction for the next year 2017 regarding the evolution and the benefit of social media marketing.
Thanks to new technologies that keeps developing and introducing much more features exceeding users expectations, especially on mobile devices I can assume that social media will stay on top favorite list for application developers and next year we’ll see new applications coming to market, which will result in the evolving of social media marketing and the creation of new techniques. So, what are the social media world predictions for the next year 2017 ?
Live and 360° videos presents a huge opportunity for marketers
Individuals are likewise beginning to request online networking as a conductor for more vicarious experiences. It’s no more drawn sufficiently out to post your opinions around an occasion; you need to demonstrate your clients what it resembles to be there. You can do this with things like live video, 360° pictures and video, and even simply more ongoing posting. The thought is to make your clients feel like they’re an authentic part of the experience, as it’s unfurling.
New opportunities Thanks to Snap evolution
I’d jump to state the tremendous advancement that Snapchat—now called Snap—has experienced, and where it might be going later on. As of now, Snap has changed client desires and significant patterns in the social media marketing environment. It’s brought back a more minute centered perspective of correspondence, prompting to additional in-the-minute and live substance, it’s encouraged more mobile driven application improvements, and it’s brought vertical recordings into the standard. Now, it’s hoping to create items outside its fundamental method to interchange messages, acquainting true glasses with help clients catch first-individual visual data. Expect huge things from Snap in 2017, and tremendous showcasing chances to take advantage from.
Twitter for influencers not brands
Twitter model is suffering and isn’t doing as good as expected. Many marketers have been anticipating the end of the Twitter model couple of years ago, yet I’m not here to state regardless of whether Twitter will survive one more year (it likely will). Rather, I’d jump to bring up one potential element for the application’s decrease, called “Twitter exhaustion” Twitter assembled itself on quick, nibble measured redesigns, yet this prompts to a blast of both approaching and active tweets. This was novel and energizing to start with, however now clients are beginning to desire something else—greater, more point by point. You can get some Twitter tips and tricks here.
New features to create a link between users and brands
Generally, web-based social media networking existed as a route for distinctive individuals to impart on the web. At the point when brands got on, it additionally turned into a route for brands to address and publicize to “shoppers”. Yet, now, online networking is advancing in new informative ranges. New Applications should put more effort to introduce new features for the client benefit, expanding the importance and intelligence of interchange among brands and customers. As an example, Facebook are diving into more expert correspondence by introducing review and rating system for businesses. Hope to see more differences here as more brands catch onto the potential.
More focused advertising strategy for maximum benefit
Consistently, new web-based social networking applications or platforms rise to attempt and disturb the norm or discover their place among the overwhelming hitters of the online networking world. However, clearly, businesses and advertisers can’t hop on each and every stage that goes along. Rather, in 2017, we’ll see even more a pattern refinement; as opposed to spending money and effort up to exertion on five unique platforms, more organizations will discover one funnel that works particularly well for them, and tight their emphasis on it.
Genuine and inspirational will go viral
Functional posts get a considerable measure of buyer consideration. Inner charged posts have more chances to go viral. However, helpful and innovative ideas begin to show up as considerably more possibilities for online marketers to achieve higher ROI. These are regularly imaginative in nature, giving clients something “beautiful” instead of something down to business or receptive. It additionally compels a detachment from any sort of organization situating or relaxed publicizing, giving clients something genuinely important. In 2017, it will be important to be more creative more into people soul and mind instead of simply post delightful pictures or notions.
In my point of view, these are the absolute most imperative inclinations or trends I estimate for web-based social networking and social media marketing strategies in 2017. Taking in consideration these elements in your content, social media marketing or SEO strategy is an absolute necessity for any business that want to get more customer through social media with the minimum of expenses in 2017. What do you think?