Online Dating Industry: Still Good Business?

dating Graph Data 1Here is an interesting information: The number of people using online dating sites and services is decreasing, according to some new research. But the revenue from online dating services is actually increasing.

The research released by eMarketer, finds only 4% of U.S. female Internet users say they visited online dating sites in 2008, compared to 8% just four years earlier, and 5% in 2007. However, the Internet dating industry revenue reached $1.18 billion in 2008, at the same time, estimates put the Internet dating industry at revenues of $1.65 billion in 2012: An important and noticeable growth from past years.

Dating Graph Data 2

It seems that’s not easy to analyze this data, because as you see, people claims that they don’t use online dating services anymore, however the revenu of the industry is up. eMarketer thinks that the reason behind that is more effective pricing and niche-targeting by online dating services, in the other hand, I have a simple explanation – that could be a part of it – though: People don’t want to admit they are using Internet dating services.

What do you think? Do you use an Internet dating service?

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