Before the advent of the internet, the only true home-based business available to all of mankind was the network marketing. It was also the only way to earn some additional money after working on a regular job and in spite of working over time.
The marketing techniques that were taught in this industry were as simple as inviting friends and colleagues to one’s home and to give a preview of the product and introducing it to them. The other classic method was to invite friends, family, relatives and colleagues to a hotel and conduct the product introduction over there. Once you were finished with your near and dear ones, the next step was to lure the next circle such as the members of the different clubs, malls and other public places in order to conduct product introduction sessions and seminars for people who are either your acquaintances or people you may not know at all.
Even today, there are a lot of networking companies that use the above traditional techniques. The most widespread recommendation to networking is to drop flyers and or cards at as many public places as possible. However, this technique of dropping flyers and cards in public places does not restrict the network marketing to be a home-based business as the network marketers spend most of their time outside by dropping flyers and cards.
Internet has proved to be a boon to all, especially network marketers. Internet allows generation of leads through the internet thus making it a true home-based business. Depending on whether or not you have your own internet connection, internet marketing and internet lead generation can be extremely low cost or no cost at all.
The internet offers various advertising techniques such as single signature line emails, product information posted in discussion forums and pay per click advertising techniques. The most recent technological advantage and invention of phone bridges have made it easier and convenient for network marketers to conduct product introduction presentations over the internet itself there by eliminating the necessity of conducting such presentation meetings in hotels.
All of the above are making the internet marketing a truly home-based business. Check the company’s marketing plan before deciding to take up internet marketing for that company. Also check the company’s training program quality before even joining the company’s network marketing program. It is always wiser to join a company that would impart in you the knowledge about network marketing techniques and internet marketing techniques for efficient and effective lead generation.