For any business to be successful, aggressive marketing strategies are essential to promote and expand the business. You can select from simple techniques to long term strategies which can cost from several hundreds to millions of dollars. Big multi-national companies use long term strategies and spend millions in advertisements through various media. They usually hire marketing services to do the promotional activities for them. But small companies and small businesses can not invest such high amount for marketing and they usually do it by themselves. Here are some few tips for promoting small businesses:
Use of Business Cards
It is a very easy marketing technique for small businesses. Business cards are very cheap and small such that you can take them wherever you go. You can design the card yourself and print it to reduce amount spent on it. An attractive design will help you to promote your business well. Whenever you meet prospective customers and other business people, friends and neighbors you can give them your business card and ask them to contact you regarding business requirements.
Flyers and Pamphlets
You can design attractive flyers by yourself and print them. You must also include company’s contact info including website URL, email, phone number, logo, description of services, available time etc. You can place on them on advertisement boards and ask some promoters to distribute them to people coming for shopping in various malls and other pubic spots like bus stands, libraries, train stations etc.
Use of Social Network and online media
Internet has become very popular nowadays and people are using online media a lot to promote their business. Use of social media networking websites like Twitter and Facebook has also improved a lot. You can provide updates about your business and latest info in these sites to spread the word through your online pals.
T-shirts, stickers and caps
Cool t-shirts, stickers and caps are great way to spread messages about your business. You can design an innovative caption and put your brand name and logo in t-shirts and distribute them freely in to attract customers. Lot of people who are interested will ask for business cards and contact you later. You can design caps and place stickers with your business information in cars.
Business owners tend to forget that a healthy relationship with customers is a very good marketing technique. You can always promote your business through word of mouth. You should be always polite and honest with your customers. When clients are happy with your work, they will always refer their friends and also come back to you again for doing business.
These are simple marketing strategies to promote small businesses and to increase your revenue.