Not everyone can have a drive thru service as efficient as McDonald’s. But you can have web site, which can be just as good. A good website can be the best method for a quick exchange of information with your clients, and is always there to market your services.
Web sites are becoming so common that it’s difficult to find a professional that doesn’t have one. If you don’t have one, then get one. Let me tell you why.
- Having an online presence gives you more credibility as an expert.
In a place where perception matters most, having a presence not only help increase your visibility, but also builds familiarity for your clients and potential clients.
- Having a website allows people to become more familiar and comfortable with you.
Your site is like a service window that represents you to the world. It’s always open for business and always conveying your message. The more familiar people are with you, the more they tend to trust you. And the more they trust you the more likely they are to buy your product or use your service.
- A website does business in places you can’t.
You may have the cutest trinkets for sale in Austin, TX. But, that doesn’t mean you’re capable of opening a store in Las Vegas, or Canada, or Norway. But, a website is open to the world and can do business or share information in places that you just can’t be.
- The internet is a place that never sleeps.
Through your website, your office is open 24/7/365. Direct customers to your site and they’ll always be able to find you.
- Your website immediately speeds up your sales cycle.
Not only can you use features of your website to do the selling for you, but you can use it as a tool to enhance and speed up your sales cycle. Orders will come in at all times of day, whether you’re monitoring the traffic or not. Maybe a buyer or client you spoke to this morning has made their decision after hours. Thanks to your website there’s no reason for that person to wait for you overnight (when they have time to change their mind again). They can go to your site and place their order right now.
Your website is more than just an extension of you or your business. It is your business. Get savvy about how to use it and take advantage of everything it offers. A solid website will put you miles ahead of your competition.