Google is by far the best and most used search engine on the web, and you surely can get tons of free and highly targeted traffic from it, if you optimize your website properly for Google. In this article I am going to talk about why optimizing a website for local search is more important and how you can make the most out of local SEO.
Most of the web users use Google to search for services or products that they are looking to avail. Hence there is tons of potential customers for you, but you cannot attract them because you are nowhere on top of Google. Only the giant and high authority sites show up on top of Google, even if they are not working in your locality.
This is why Google has introduced a new service known as Google Places. It is designed to help local businesses to easily access potential customers that are looking for something in their particular location.
Google places is dedicated for local and registered businesses, and can be enough to bring you so much clients that you won’t require anything else. Google places let your website appear along with the organic listing in the search engine results page. The fun part is that ranking high on Google Places is very easy to do and it can bring immense traffic to your website.
For a new business, it’s very hard to attract people in starting, Google places has made it real easy for startup companies to start showing up on search results page. Unlike Organic Google Search, Google Places does not take long time to show visible results.
Most of the SEO firms and freelance SEO professionals now offer Local SEO Services along with the organic SEO which makes it very easy for business owners to accomplish both short term and long term goals without spending a fortune. I have also seen some of the bigger SEO and Internet Marketing companies offering Google Places services free of cost along with their other services. But do check the track record of company or freelance that you are going to hire for Local SEO Service, to ensure that they are good enough to get the job done, and bring you fruitful results.
Local SEO can be a vital business decision for you and can be the fastest way to get your business noticed on web sphere, but like other SEO processes, don’t try to do anything that is forbidden by Google, working according to the guidelines, is the best way to do SEO, and to ensure that your website never gets banned by Search Engines.