The market environment is strategically conducive for whoever is strategically alert to take advantage of the rewards on offer. Motivated by the market regulatory capacity, the Apple team, embarked on an ambitious policy of gaining a large chunk of the market capitalization, diversifies its portfolio, and consolidates its gains. Arguably, today that has paid so much. How did it all come about?
Having established its market reputation through the quality of its products particularly from the iPod family, top executive Steve Jobs, thrilled the world with the announcement of the new iPhone brand. The iPhone literally has added nothing to what we already know. What it has rather done is taking the cell phone world one-step further by bringing together all its existing technology into a single gadget that will serve the consumer better. In simple terms this all about the fun fair and pageantry of the new iPhone. If you by chance should acquire any of these latest models, then you are assured of a cell phone that has integrated networking component that will serve in the following ways :
- An enhanced internet communication service
- A media player with the luxury of both audiovisual play systems
- Efficient digital camera operator
- Energy efficiency
- Above all, presented in single portable computer device for convenience and user friendliness
Overall, brand strength has lead to brand loyalty with a resulting reward of a market invincibility. What iPhone has done to Apple is synonymous to given it the confident voice to challenge its competitors saying catch me if you can, I am out for the kill.
This post was last modified on November 29, 2010 02:08