Building an online audience is tough enough – you have to educate, help, and flat out entertain enough people to build up a following. But that’s when the tough part begins. Getting paid on the internet is even harder than building a loyal audience.
SpeakToMe is offering a new service aiming to change that. “The biggest problem for successful online publishers is getting paid for their work,” says Ted Murphy, President of SpeakToMe. “The three legged stool of print journalism, publisher-reader-advertiser, is simply not available online. The only categories that get paid online are keyword search and classifieds. 3% of the internet page views make over 75% of the money. Search and classifieds generate a $40 CPM while everybody else makes less than $1 CPM.”
The answer, Mr. Murphy figures, is to offer a service that allows readers to pay the publisher directly for a personal, one-on-one pay-by-the-minute private session. That’s where the SpeakToMe Expert Service product comes in. Webmasters can toss the SpeakToMe widget on their website and accept payment from their audience within the comfortable confines of their own website. There are no up-front costs to the webmaster, and the set up procedure takes minutes.
Its yet to be seen whether this new approach will catch on with a broader audience. If it does, there’ll be a new and powerful business model leading social networking to a profitable future.