Running a successful business demands that we as proud business owners learn some of the tips from people who have been successful as marketers. The best part about learning these and various other tips is that they are applicable to any business and in any market all around the world. Moreover, these out of the box ideas act as excellent motivators and keep us motivated to go that extra mile and reward us with extra profits.
1. Offer Packaged deals
Treat your customers with special packaged deals frequently if not regularly. There will always be a majority of customers who would otherwise be unable to buy certain products or a combination of products.
If you try and put together certain related items and discount them as a whole and not the individual items for a decent price, it will excite your customers and they will end up buying that package. For you as a business owner, it is all the more beneficial because at the end of the day you would have sold four or five items instead of one.
2. Address specific customer groups
In all markets there ought to be specific small customer groups within the larger customer base that your business caters to and it is very important for you as a business owner to identify such groups and to cater to their basic needs. For instance, you might have an Asian group of people among your customer base who will be delighted to buy Asian products from your store or you might have a middle class customer base within a predominantly affluent customer base as well.
Once you identify such customer groups and start to attend to their specific basic needs, you will be delighted at the word of mouth ad campaign that these customers do to you and your business thereby directly increasing your top line sales and indirectly increasing your profits.
3. Build a customer referral program
Although building customer loyalty and inducing referrals may seem to be very difficult and hard to win, the truth actually is that it is not difficult at all. If you constantly strive to please and work on pleasing your customers with excellent customer service and attend to their specific needs, the satisfied customers will be more than willing to refer your store to their friends, relatives and colleagues.
Studies on shopper behavior demonstrate that every satisfied customer refers the store or service provider to three others. Just imagine the kind of free flowing advertisements that you can generate for your business if you add a small little incentive to your customers who refer your business.
The tips discussed above in this article are just a few of them that will help to increase your top line sales substantially and to indirectly drive the revenues.