The affiliate marketing business has become very popular as it is beneficial to both the merchant as well as the affiliate. The merchant can promote his products through the affiliates at no extra cost, as the affiliates are only paid when there is a sale. On the other hand, skilled affiliate marketers can earn a handsome income by promoting the merchant’s products. Choosing the right affiliate program is not easy as there are hundreds of affiliate programs available online, each having it’s own advantages and disadvantages. The following points may be considered while choosing an affiliate program:
(i) A newbie affiliate marketer should always choose a market or program in which he/she is personally interested.
(ii) Always choose products which you can be proud of selling. The products should be of good quality and be able to solve people’s problems. The best thing is to buy and use the products yourself so that you get to know both the advantages and disadvantages of using the same. Your personal experience will help you to promote the product better.
(iii) The affiliate product/program selected should be in a niche which is very active and growing. The niche should be one where people spend money in.
(iv) The affiliate program selected should match your online business plan. For example, if you run a website on pets but try to promote a golf program on your pet website, your visitors may not be interested in the same.
(v) Before joining an affiliate program, it is better to do some research about it. Just having a fancy website does not mean that the program is a reputed one. Look at the commission payment history to ensure that the payments are made in time. The program should be free to join. The products offered should be popular and not too costly. The merchant should provide adequate marketing tools which would help in promoting the products. The program should use tracking cookies to ensure that you get paid even when the buyer does not buy anything during his/her first visit to the merchant website but does so during subsequent visits.
(vi) The affiliate program should offer a high commission rate which may range between 30% to 70%. Programs which offer a 2-tier system are better. Under a 2-tier system, you get paid for your own sales as well as for recruiting new members to the program.