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Google BERT Update
Search Engine Optimization

How does Google BERT affect SEO?

Since October 25, 2019, the Google BERT update (Bidirectional Encoder Representations for Transformers) has been deployed. Like any major change in the famous search engine’s algorithm, its deployment was feared by many SEO professionals. Should we expect major movements…

Search Engine Optimization

PPC VS SEO: Where is your Money Going?

Organic Search Listings Provide a Higher ROI Yet Paid Search Listings Dominate the Internet Marketing Budgets “Men Lie, Women Lie, Numbers don’t Lie.” ~Jay Z, AMA Acceptance Speech You don’t need to be an accountant or a Jay Z…