Make Money Online

Tips to Increase Google Adsense Earnings

Google Adsense is a very simple and popular way to earn money online. Many webmasters and bloggers are making a handsome income from Adsense every month. Adsense provides relevant ads on your site. When people visiting the site click on these ads, you earn some money, which may vary from a few cents to a few dollars. But to be successful with Adsense, you have to work very hard and to follow a definite strategy. The following are some tips to help you to increase your earnings from Adsense :

(i) Put the Adsense ads on content rich pages. Keyword research is very important. Use high paying keywords in your content to attract high paying ads.

(ii) The content should be of high quality, original and informative. It should be updated regularly. After each update, ping your site/blog to notify the search engines that fresh content has been added. As the search engines love fresh content, it will drive more organic traffic to your site.

(iii) The Adsense ads should be placed in such places where they are easily noticed by your visitors. The ads may be placed at the top or the right or left sides of a page. A very effective ad format is the ‘Large Rectangle’ ( 336*280), which results in a high click through rate.

Increase Adsense Earnings

(iv) Avoid showing public service ads on your site. These ads do not earn any revenue for the site.

(v) Use titles like ‘Sponsored Links’ or ‘Advertisements’ over the Google ads. Do not put some free space around the ads.

(vi) It is advised to blend the ads with your page. The color of the ads should be matched with the color of the rest of the page and the borders should be removed. This will make the ads to look like normal links and not ads.

(vii) More ad units do not guarantee higher earning. Actually, the less the number of ad units, the more will be the earning per click.

(viii) Track your ‘Click Through Rate’ or CTR from the beginning. Adsense provides a free tracking system which lets you track your CTR for different sites/blogs. You can experiment with different ad colors/fonts, ad placement, content etc. to see which gives you the maximum CTR.

(ix) Try to drive targeted organic traffic from the search engines. The higher the traffic, the higher will be your revenue from ad clicks.

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14 Comments

  • Reply
    Davor Gasparevic
    December 12, 2009 at 14:06

    Easier said that done, especially that last one…

    What should be considered a good CTR?

    • Reply
      Zak
      December 12, 2009 at 14:11

      The higher CTR the more earning you’ll get but a good CTR that will allow you to stay under the radar is between 3% and 6%

  • Reply
    Davor Gasparevic
    December 12, 2009 at 16:56

    What do you think about my cheap internet marketing ebooks blog?

    I’ve had very low CTR, but this month it is little less than 3%, something like 2.8%.

    Should I change anything in your opinion?

    • Reply
      Zak
      December 12, 2009 at 17:05

      Looks good, you should add a rectangle ad in the post page, near to the content.. Try to blend the top 728*90 ad block..
      For you CTR, 2.8% is a good click through rate, try to add ads near to content and you’ll may reach a CTR of 5%

  • Reply
    Davor Gasparevic
    December 12, 2009 at 17:46

    Only thing that I’ve managed to do is to put that rectangle between the posts, but that way my CTR was lower than 0.5%. I was looking for a way to implement google ads inside content, but blogger platform, although extremely easy to use, causes a lot of problems when I try to adjust something more advanced I can’t

    I tried to blend it, but somehow the backround always looks different, this is the best I could do

    thanks for your tips and time.

    • Reply
      Zak
      December 13, 2009 at 01:19

      I only see one ad spot on your pages, it’s the leadboard at the top, try to add another ad block at the right sidebar or in the single post page under the title of the blogpost.
      To blend the top ad, use this color code when creating the ad block: #f2f7e9 and it will be perfectly blended.

  • Reply
    Davor Gasparevic
    December 13, 2009 at 11:52

    dude, you are more than helpful, thanks.

    I will in the future, because I don’t want to spam the blog with ads, it may drive the visitors away, for now (I think) 1 ad spot is more than enough, if you look at my CTR, which passes 3% yesterday (I got some clicks)

    how did you get that color code, I spent days trying to blend it and couldn’t find the right color, do you use some kind of software to detect the right color?

    btw, sorry if I bother you too much.

    • Reply
      Zak
      December 13, 2009 at 13:47

      No problem, I love to help.. Yes I use a software named color detector, it gives the right code of every color that you want..
      3% CTR is good, keep up the good work and never stop testing and optimization..

  • Reply
    Davor Gasparevic
    December 13, 2009 at 15:18

    that last comment, dude, earned you a new subscriber.

    Although I don’t have much money, so I won’t be of much value to you regarding affiliate product promotion, I will carefully follow your blog from now on

    thanks once again

  • Reply
    Steve Smith
    December 15, 2009 at 01:24

    GR8 Mate, Wish we had people like you in South Africa too, this is valuable content!

  • Reply
    Paul Kirshner
    December 21, 2009 at 21:12

    Good post. Thanks for having this site. I love reading other sites about affiliate marketing. It’s such an exciting topic.

  • Reply
    Devy
    March 6, 2010 at 17:19

    Is the organic traffic will give a high adsense earning than social bookmarking traffic when they click the ads??

  • Reply
    Karman
    January 14, 2011 at 16:41

    Great tips here, I totally agree with the last tip, targeted and organic traffic and the key to success with adsense! Thanks for the great post!

  • Reply
    ambreen11
    May 8, 2013 at 08:54

    The information that you have provided is great.I like to read this kind of post.Everything you have defined is clear to me. Thanks for sharing great post.

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