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Search Engine Optimization

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Search Engine Optimization

Web hosting in 2024

Web hosting in 2024 relies on a complex infrastructure and advanced technologies to make a website accessible to all users 24/7 via the global network known as the web, to understand how it all works, let’s take a look…

Google BERT Update
Search Engine Optimization

How does Google BERT affect SEO?

Since October 25, 2019, the Google BERT update (Bidirectional Encoder Representations for Transformers) has been deployed. Like any major change in the famous search engine’s algorithm, its deployment was feared by many SEO professionals. Should we expect major movements…

Search Engine Optimization

PPC VS SEO: Where is your Money Going?

Organic Search Listings Provide a Higher ROI Yet Paid Search Listings Dominate the Internet Marketing Budgets “Men Lie, Women Lie, Numbers don’t Lie.” ~Jay Z, AMA Acceptance Speech You don’t need to be an accountant or a Jay Z…

Search Engine Optimization

Affordable SEO and ROI

What do YOU consider affordable? How much is YOUR time worth? What can YOU afford to spend on marketing? Are you paying for Pay Per Click? All of these questions should be answered honestly to determine the best course…

Search Engine Optimization

SEO: Importance of Content

One of the least glamorous yet most critical aspect of Search Engine Optimization (SEO) is the Creation of Unique Content for your website. Most if not all Search Engines look for frequently updated, yet unique content to index on…