Link building is an essential part of a search engine optimization process. The search engines judge the quality of a website by analyzing the quality and quantity of the incoming links. The more the number of quality incoming links, the higher will be it’s rank. The search engines give more importance to links because, unlike on-page factors, links are harder to manipulate. The following are some ways to build backlinks to your website :
Directory submission: Submit your site to reputed free directories like DMOZ. You can also submit to paid directories like Yahoo, Business.com etc. Quality is important and you should only submit to directories having high PR.
Blog commenting: This is a very useful link building technique and is widely used by website owners to build backlinks to their sites. Just visit relevant do-follow blogs and post comments. Make sure not to spam, otherwise you may be banned.
Guest posts: If you can write well, you may write guest posts for other bloggers with a link back to your site/blog.
Social bookmarking: You can submit your site to social bookmarking sites like del.icio.us, reddit, Digg. Stumble Upon etc.
Forums: Forums offer a great way to build quality backlinks. Become member of reputed forums and start participating in the discussions. Try to help others, answer questions and add value. Most forums allow a link back to your site through the signature line at the end of each post. Post on the forums on a regular basis and this will help you to build a lot of backlinks. Remember not to spam, this can get you banned from the forums.
Link exchange: You can exchange links with other webmasters in the same niche. Add their links to your site first and contact them for an exchange. If you do not hear from them, follow up after 14 days. If they do not respond, drop the link after 30 days and try other sites. You may talk to your suppliers, distributors, business partners to see if you can get a link from their websites.
Squidoo: Make Squidoo and Hubpages for your niche which will help you to build backlinks for your site.
Rent links: You may rent links from reputed link brokers like Text Link Ads, Text Link Brokers etc.
In addition to these, there are other ways to build links. You can join the local chamber of commerce and get a .gov link from their website or network with the local university to get a .edu link. You can even join the ‘Better Business Bureau’ and get a link from them. As link building is a continuous process, do it on a regular basis to improve the search engine rank for your site.